The proposal did not pass: quorum not met, For not ahead, voting ended. It needs both quorum and more For than Against.
Quorum
The For votes a proposal needs before it can pass
154 / 204 For votes of the quorum
75.5%
Closed 50 more For votes short of quorum
Request size
Vote result
Which side is ahead
For 154 (35.3%), Against 278 (63.8%), Abstain 4 (0.9%). Against finished ahead by 124 votes (28.4%) of all votes cast.
For
154
35.3%
Against
278
63.8%
Abstain
4
0.9%
Against
finished ahead by 124 votes (28.4%)
Turnout
436 / 1,361Nouns
32.0% cast
Proposal end
Voting period ended
Ended
54d 8h ago · Defeated
Opened
block 25,868,687
Closed
block 25,897,487
Nounworks is a brand building engine for Nouns.
It is a physical goods / IRL IP and brand development experiment.
Nounworks acts as a support layer for Nounish builders and the community.
Nounworks is powered by Bigshot.WTF, a creative studio with over 20 years of experience building out consumer products and experiences for global brands, entertainment studios and artists.
The goal has always been expanding and growing the Nouns brand by supporting our global community. This goal is achieved through the development of physical lifestyle products, activations, global partnership support, unique art and storytelling.
NOUNS is one of the most unique, interesting, and exceptional projects to come out of the web3 space. While the things we have funded and people that we inspired are incredible, we as a community have very little exposure to the world outside of web3.
We have failed to capture the imaginations of the world simply because we're not getting our stories, projects and message out there in the right ways.
OUR GOALS:
Our goal is to build on the work that we have been doing with Nouns, Nounworks and Nounish Friends for the past 5 years. The Nouns brand is poised to expand out of Web3 constraints with our careful planning and execution.
We will cultivate the Nouns brand into a quirky, family-friendly, easily recognizable positive lifestyle brand - think Sesame Street or Yo Gabba Gabba - with a mix of humor, art and quirky weird fun.
We will achieve this by leaning into our unique experience and our deep connections in the entertainment and licensing spaces.
Spending is priced the same way the Coffer prices the treasury: today's prices, today's balances. Moving money between the DAO's own wallets, setting approval limits and swapping one asset for another do not count as spending. NFTs and calls whose effect is unknown are left unpriced.
The yearly staking yield takes what is staked right now at its current rate for one year. It leaves out auction income, price moves and any change to the balances or rates.
1300,000USDCUnavailable
Action 1: A current USDC price is unavailable.
A current treasury and staking-yield benchmark is unavailable.
The proposer can still edit for a short while after posting. Then it waits for voting to open. Voting runs for a set number of days. If the result flips near the end, an objection period opens where only Against votes are allowed.
To pass, a proposal needs two things at the close: at least as many For votes as the quorum, and more For than Against. The quorum is not fixed. It starts at a minimum and rises with every Against vote, up to a cap, so a contested proposal needs more support than a quiet one.
A passed proposal waits in a timelock, then anyone can execute it until its grace period runs out. The proposer can cancel any time before that. The vetoer can veto a malicious one.
bigshotklim | "Over teh past 5 years I have impacted every aspec of Nounish culture with my work and I want to continue doing it for the next year adn scale my efforts for retail,, brand building , licensing and community support take a look at this https://bigshottoyworks.my.canva.site/nounish-friends-2. and imagine what I could do with some funding . These efforts will be closely tied to the NOUNCIL because thi sis where we start to foster a way to better organise , and share tools that help all of us. Thank you all for your support"
I hope this could become the foundation for a new playbook. What has been done in the past worked, while it was broken and has proven that it didn't. We need to push for something bigger with higher velocity. Something wicked enough to break up the concrete floors. GL
the brand remains alive in the amount of physicals it can ship around the world of Nouns, from LA to KLA, from Brisbane to Japan. Ideally the amount of physicals present in the ships correlates to the proliferation of Noggles brand.
Klim has consistently produced thoughtful, high-quality work for Nouns and has helped keep the project relevant across products, creative, and culture. We have had the pleasure of working with him inside and outside of the DAO and strongly support giving him the runway to continue.
TL;DR: A proliferation-focused brand and physical-goods program with a demonstrable five-year Nounish track record clears Article I.2's above-cap bar, so it earns a FOR despite the lump-…
This is Article I mission spending — physical goods, CC0 assets, events, and brand expansion that proliferate Nouns beyond web3 — funded to a studio rather than a for-profit leveraging Nouns for its own private endeavor, so I.7's partnership tests do not govern. The $300k ask sits near/above the [CAP] and flips to scrutiny under I.2, but that clause permits track record OR milestones as alternatives, and the proposer points to visible delivered Nounish work (events, filters, activations) over five years, satisfying the track-record path. The single USDC transfer matches the prose ($300k to one recipient) so there is no IV.1 mismatch; the concern is that it is a lump sum with explicitly requested budget 'flexibility' and no streaming/clawback wired in — an I.2 accountability gap, not a disqualifier given the claimed history, but reason to escalate.
[ suggestions ]
Restructure the $300k as milestone-based streaming with clawback rather than a single lump-sum transfer.
Independently verify the claimed five-year delivered track record before release.
Wire the promised 5% royalty return into an enforceable mechanism rather than a renegotiable prose commitment.
Nounworks is a quintessential project that represents Nouns. Having the glasses and pins they've created at Nouns Coffee + Wine in LA consistently creates one of the clearest touch points to Nouns possible. Easy yes.
While i agree with some commentary around breakdowns being too highlevel, some numbers you just can't know so ahead of time.
Brand guides and Brand bibles are painstaking to build and often your licensing conversations are derailed if you dont have one defined.
I would like the proposal end game to not be a product outfit for other nounish builders (most have 0 traction) , but instead take full control of its own path so success isn't tied to someone else needing to succeed.
Going through smaller physical activations and intermixing it with strong media presence is the way to go.
The Nouns community is amazing. They just need some better tools to work with. We need professional, fun branding and products that can bridge the gap. Something that can bring new people into the fold and engage non-crypto folks at their level.
I can’t think of anyone better than Klim to do it. He understands the Nouns vision and is an excellent creative director in the consumer product goods and collectibles arena. I have no question that the value he will add to the Nouns community and brand with this prop is worth every penny. I’ve seen the impact his props have had all over the world. Witnessing the way the average person meets the brand via his nounish friends is a simple, fun interaction. People are drawn to them. It’s a conversation starter and a point of entry into an exciting world that is struggling to be understood.
Hi, This is Klim I am here to answer any questions you may have before casting your vote, a style guide is a high level document used to help build and distribute the brand to potential licensing and collaboration partners, It is a key document that supports brand building across all opportunities. If Nouns are to grow it is needed, at least for the things that I have been putting together The digital assets are everything from print ready graphics to rigged animation models and free to use 3D print assets and more, these are all tools used to establish and build a character brand and also help other builders have something professional and alligned to use in their activations. When people see the work we do they immediately say "WOW this is great quality", and are aways impressed with the look. stye and consistency which is waht a brand library, style guide and pro assets aer for. I was told that my earlier version of his propsal had too many detaisl and that I should just round and bundle things so I did. the Funding would cover multiple things that help the brand as they come up amd as specific needs arrise. Hope this helps
Klim proliferated nouns to the normal world more than anyone that I know and has helped so many nouners understand the basics of how to build a brand.
With how many physical spaces we've funded across the world and good faith we've built with existing establishments, it shouldn't be too hard to secure display space if the prop passes and products start being built.
My only recommendation is for the DAO to stop thinking about royalties onchain being important. I would rather transparency and education of how the journey of scaling a brand be public with that same royalty being applied to creator grants with the new materials being CC0.
Would love to see a more focused prop. This is wide net of new products which sounds exciting but also means too many new markets to learn and tackle. Even as end user, am I all in on the slides, the bear, the plushies or something else. Whoever Des is using we should reach out, the quality being cranked out over there looks nice.
Brand / style guide & digital assets: $80K - unsure what this is, personally cannot vote for 80k brand guidelines as a single, high-level line item, regardless of rest of proposal, gl
Signals count wallets, not Nouns, and are not votes.
Voting closed · Defeated · signals still open
In parallel, we will be supporting and engaging with other builders and aligned Nounish communities. This will create new engagement with new audiences and attract more new holders and active builders.
OUR PLAN:
Our plan is to push the Nouns IP to specialty retail, gaming and entertainment spaces and beyond. We also will continue our generous and robust support of all of our builders, proposers and creators for events strategic partnerships and global activations with products, creative assets and design support where feasable or requested.
THE BUILDING BLOCKS:
Physical goods and useful practical assets: High quality collectibles, plush, toys, stationary, IRL events and activations are the fastest way to introduce Nouns to a mainstream, family-friendly audience the same way that PopMart, Funko, and Pudgy Penguins built theirs. Product-first brands provide unique tangible touch points that help connect people to the brand. Simply having people ask "What are those?" and "where is this from?" ends up elevating Nouns brand recognition.
Storytelling and entertainment, tools and content: We are building out high quality digital and physical assets and relationships that will allow us to plug NOUNworks into opportunites in gaming, publishing and other forms of entertainment. This proposal will allow us to build out the tools needed to launch a global entertainment-based IP and build out a licensing portfolio that will generate revenue and future opportunities.
Infrastructure: When we establish an infrastructure that supports builders and the development of the Nouns IP as a whole, we all benefit.
THE WAR CHEST:
By having a creative, production, operations and distribution budget for our products, we will be able to build on and share the project freely without the usual friction. We will be able to quick strike on any opportunities that pop up, as well as offer help to others that may need it.
We will be able to ship products all over the world to Nounish builders, as well as provide consistently branded assets and creative help as needed.
Those creators can then focus more on building and creating content in the most Nounish ways possible, while staying on-brand. They supplement their own creativity with recognizable Nouns branding and merch.
This strategy adds value by giving tools to Nounish builders and facilitating memorable activations while helping to accelerate the prolifitation of the brand for everyone.
THE ASK:
$300,000 (for an 8–12 month program)
DELIVERABLES:
Below are the essential aspects of building a brand that incorporates physical products.
Workstream & Estimated Budgets:
Total ask $300K
Loose breakdown of numbers:
Brand / style guide & digital assets: $80K
Product development & manufacturing: $100K
Warehousing, logistics & distribution: $50K
Licensing, retail, events, trade shows: $35K
Operations, back end & CX: $35K
Social media and marketing
Community support and engagement on props as needed
CC0 assets and product files
Nounworks shop with gated pricing and rev share and links to other builder shops
Above numbers are estimates; the program needs flexibility to move budget toward opportunities as they arise.
Benefits for the Community:
Branded, high-quality products available to all builders for events and activations around the world at no cost.
Cohesive & professional shareable assets that are easy to use and utilize (2D graphics and printable assets, 3D media and assets for gaming, entertainment and 3D printing)
Comprehensive style guide to help present and place product at retail and media partners
Shipping and logistics support for builders and partners.
Event support, branding assistance, custom product and assets to make each event unique.
Licensing / retail facilitation. Exploring real opportunities to support other builders with their dreams
SUCCESS METRICS
Return to the DAO:
We propose a 5% royalty on all Nouns-related licensing deals and product sales generated through this program, paid back to the DAO. This includes 5% from any NFT/Digital collectibles and secondary sales.
All physical products will be made available to Nounish builders at no cost for their own activations — this program supplies the infrastructure so builders don't have to.
Royalties structured based on net revenue generated per year, for a period of 2 years from the date of funding. Royalties can be revisited and renegotiated before the period expires.
How It Works:
Non-Zero Start: We have many existing relationships in place with publishers and with platforms like Veve digital collectibles. We have a licensing agent ready who represents Claynosaurs, Rokimoto and Yo Gabba Gabba - they are ready to take Nounish products and the brand to specialty and mass retail, and international manufacturing and distibution partners. Activating this program pushes work that is already in motion rather than starting from zero.
First: The moment the proposal passes, we go to work on the style guide development for licensing and media opportunities. The style guide and digital assets are built first to support partner/ licensing conversations already underway. This is a key step to any growth opportunities.
The budget covers this product development, manufacturing, logistics, and distribution to active and incoming builders.
Second: We begin development and sampling of a new Nouns blindbox plush collection, a medium size plush and larger collectible huggable soft sculptures. We will have a round of voting for the plush head traits within the community.
We will start planning a sofubi (soft vinyl toy) release in Japan to build on the excitement of the show at Loft (yes, people are still excited about more Nouns in Japan!)
Pilot and sample runs of physical goods are produced in small batches to test the market before any larger commitment.
Early development of blind box plush:
On demand manufacturing explorations like the Nounish Slides in the works:
PROBLEM SOLVING:
Nouns has strong brand recognition and impeccable reputation inside Web3, but almost none outside it. We hope to change that. This prop aims to bolster curiousity, discovery and brand recognition with the larger audience outside of web3, and introduce them to Nouns in familiar ways.
If you look at the type of engagement that Pudgy Penguins, Claynosaurs, Quack and Chimpers are doing on socials and IRL, you can clearly see the pathway to success. We are close to these teams, and even work directly with some of them and plan to engage with them for collaborations and co-branded opportunities.
There are many builders, but no real unified system for merch, manufacturing, style guides, shipping, licensing, or physical activations. Nounworks will become that system.
While Nouns as a whole is decentralized, and the use of a uniform style is not mandatory, some builders have limited artistic skills. Builders may want to utilize great existing art, swag and merch options instead of finding resources to make their own. This would make projects feel more professional, without any heavy lifting.
WE ARE POISED FOR GREATNESS
Nouns is a perfect collaborative platform for brands and partnerships.
The easy to recognize Nouns style and positive message combine to make Nouns ripe for partnerships. Co-branding and collaborations can help spread the Nouns message of good will around the world more effectively than building the brand solo.
We have already collaborated with brands across industries and we will aim bigger with each potential co-branded opportunity.
We want to explore the opportunity to incorporate Nounish energy into our newest IP, Here There Bear: the NOUNISH EXPLORER program will visit people, places and things within our global community, here there & everywhere.
WHAT DOES SUCCESS LOOK LIKE?
After 12 months, we expect to have new product pitched and placed at retail throughout Japan and the rest of Asia through a combination of Golden Sombrero licensing and our many contacts on the ground in Asia.
Focus is first on Yamashiroya and Loft in Japan to continue to build momentum and brand awareness.
We'd be aiming for conversations with select retail partners in the US, such as Barnes and Noble and BoxLunch.
More elements of the inital year:
licensing opportunities with better equipped & aligned manufacturers that have infrastructure and reach
active social channels pushing NOUNish Friends and other content
builders supported
products shipped
activations supported
more countries reached
This is the all-encompassing pathway to brand sustainability, executed through partnerships, licensing and co-branded collaborations, with royalties and funds flowing back into the DAO.
This prop lays the groundwork for the best path forward for Nouns.
