Nudge × Nouns

Ecosystem Partnership Proposal

Type: Ecosystem Partnership

Treasury Cost: 0.0001 ETH

Website: nudge.xyz

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TL;DR ⌐◨-◨

This proposal establishes a Nudge × Nouns Ecosystem Partnership.

We're not asking for a grant or any treasury funding.

Instead, we're proposing an ongoing partnership where Nudge commits value to the DAO through token allocation and collaboration. If the partnership succeeds, both Nudge and Nouns benefit as we grow together.

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Why we're here

Nudge is building a better way for protocols to run incentive programs.

Today, most protocols spend significant amounts of capital trying to attract liquidity, but much of that liquidity disappears as soon as the rewards stop. That makes incentive programs expensive and difficult to sustain.

Nudge approaches the problem differently.

Instead of rewarding only new deposits, Nudge enables protocols to create campaigns that encourage users to move capital between ecosystems while maintaining a similar level of risk exposure. The goal is to make incentive campaigns easier to launch, easier to manage, and more effective for everyone involved.

Long term, we want launching an incentive campaign to be as simple as launching an ad campaign.

Nudge is backed by leading investors across crypto and fintech, including Coinbase Ventures, Brevan Howard , Balderton, BlueYard, Inflection, FinTech Collective, and others. Their support has allowed us to focus on building the infrastructure for the next generation of on-chain incentive markets.

A big part of how we think about incentives comes from something we call the Fat User Thesis.

For years, crypto has focused on creating value for protocols. We believe the next phase creates more value for users. In an open ecosystem where switching costs are low, users become the scarce resource, and incentives should be designed around them.

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Why Nouns?

We've followed Nouns for a long time.

Nouns has built a reputation for backing ambitious ideas and giving builders room to experiment. Whether it's public goods, governance, or new community initiatives, that willingness to try new things is one of the reasons we're here.

This isn't about putting a Nouns logo on our website.

We're interested in building a real relationship with the DAO and contributing to the ecosystem over the long term.